In 2023 the Nordic advertising market is in recession. Investments amounted to 9,7 billion Euro, a decrease of -6,7% with current exchange rates applied. When adjusted for exchange rate effects, a more modest decrease of -1,0% is registered as compared 2022.
The report contains statistics concerning advertising investment per media channel (newspapers, magazines, outdoor, TV, radio, cinema, internet - split into display, search and directories/classifieds) in Sweden, Norway, Finland and Denmark during 2019 - 2023 first half. 34 pages. In English. Get it here.