In the wake of the pandemic, IRM records the largest decline in Nordic ad sales since the financial crisis.

The Nordic ad market has been hit hard by the Covid-19 pandemic and all four individual markets show declines during 2020.

All in all, Nordic ad spend amounted to €8.2 billion a decline by -5.5% compared to 2019 (fixed exchange rate).

The report is in English, 26 pages. Ad spend per country and in total for 2016-2020.

The Nordic advertising market 2020 is now available in our webshop.